Driving people to events, across all platforms

COVID-19 restrictions are very different throughout the world right now, and our events are reflective of this.

However, there are several ways event organisers can market their events regardless of whether they are virtual, hybrid or in-person.

Below we’ll run through three of them.

Dial up the personalisation piece

Given 66% of people expect companies to understand their unique needs and expectations, and 80% are more likely to make purchase when brands offer personalised experiences, personalisation remains incredibly important now.

Focus in on your event website

The majority (50%) of consumers feel websites are most effective at helping them understand the benefits of a brand’s products or services, followed by events and experiences. But did you know it takes someone about 50 milliseconds to decide whether they will stay on a website, or leave? So UX is key.

Meet you audience where they are with good PR

As former Apple exec Jean-Louis Gassée once said: “advertising is saying you are good. PR is getting someone else to say you’re good”. From media relations to awards and speaking, it pays to invest in public relations.