Five effective ways to market your events

Engage your audience via email

Email marketing is a great way to let your existing audience know you’ve got an event coming up and tap into prospects through database growth strategies.

Explore opportunities with earned media

Impartial media coverage is incredibly powerful from both a brand building and reach perspective.

Amplify it with social

Whether in-person, virtual or hybrid, not everyone can attend an event live, so it pays to develop a robust social strategy where they can tune in at varying stages or catch up on what they’ve missed.

Consider industry awards

If the event was a great success, it’s worth identifying award schemes and categories to enter it into. Awards are great for boosting both brand reputation and employee morale.

Don your copywriting hat

Create a master case study of the event and edit it for different award submissions, media pitches, your website (ensuring it’s SEO optimised) and sharing across social (aim for highly visual posts for maximum engagement).