Frenchies and Gelato Messina to Bring Flavour Filled Beer Float Activation to The Cannery
Messina’s delicious gelato flavours will be perfectly matched with Frenchies wide range of best-selling beers
The Frenchies Brewery, the award-winning independent brewery situated in The Cannery, Rosebery is teaming up with celebrated institution, Gelato Messina on a beer float activation with a twist next month, in recognition of the Fourth of July.
Taking over Frenchies’ bar for four days only, from 12pm on Thursday, 6th July through to 4pm on Sunday, 9th July, the experience will offer customers the chance to enjoy a carefully curated – and tested – range of beer and gelato pairings.
The menu will feature the:
Blood Orange Sorbet & Aperitivo Seltzer
Coconut and Lychee Gelato & Lapèrouse
Coconut and Lychee Gelato & Hazy XPA
Strawberries and Cream Gelato & Hazy XPA
Mango Sorbet & Mango Milkshake IPA
Raspberry Sorbet & Kamchatka
Additionally, each item promises an element of theatricality, with the beer and gelato creating some unique and unexpected visual displays as they are combined – it’s a beer float, but not as you know it!
Gelato Messina’s store, located just a few doors down in The Cannery will be open and serving their full range of 40 flavours, meanwhile Frenchies beers will be available on tap and in cans, making this the ultimate midweek treat, or leisurely weekend activity.
Vincent de Soyres, Co-Owner and Head Brewer, Frenchies Brewery says: “Ever since Messina became our neighbours in The Cannery we’ve been brainstorming creative ways to collaborate, and after we met with the team earlier this year, the idea for a beer float creation came to life!
“From there our brewing team engaged in some research and development – there could be worse jobs, I know – and we landed on six unique combinations, which are as tasty as they are cool to watch as they evolve in the glass.”
A Gelato Messina spokesperson adds: “We noticed that beer floats are often enjoyed on the Fourth of July, and thought what better way to surprise and delight customers in the midst of winter, than with a unique gelato and beer pairing experience.
“We’ve had a great time joining forces with the Frenchies team on this activation, in what is sure to be a feast for the senses.”
The Frenchies x Messina beer float as seen in: