Frenchies Brewery a finalist in the GABS Can Design Awards 2024

Out of more than 120 entries, members of the public have chosen the brewery’s Black Coconut Milkshake IPA as one of their top 10 beer can designs of 2024.

The annual GABS Can Design Awards, from the team that host the annual GABS Festival across various cities throughout Australia, provide independent breweries with the opportunity to showcase their top can design of the year.

Crafted by Frenchies’ brewers and designed by Jaz Lynch, the Black Coconut Milkshake IPA is a fluffy, pillowy and velvety beer, and tropical dessert IPA in style.

Speaking with Beer & Brewer, Co-Founder and Brewery Director, Vince De Soyres says of the inspiration behind the design: “Our team’s creativity in terms of the brewing techniques they employed with this beer, its key characteristics, and unique combination of ingredients, namely Madagascar vanilla, Tonka beans, juicy coconut cream and Sabro hops, inspired this can design, and we also wanted to infuse it with a little bit of nostalgia.

“Standing out on the shelves is key, too, so we knew eye-catching creative was a must. Jaz Lynch, the designer behind the can, is an absolute gun and brought the Milkshake IPA’s fluffy, pillowy and velvety characteristics to life perfectly with the bespoke drip effect. Given coconut flavours are very evident in this beer, we wanted to incorporate bold chunks of coconut, meanwhile the red straw transports us back to the 90s and those younger days of ours that we spent sipping on milkshakes. We also love how Jaz removed the traditional logo prominence from this design, as it helps to catch the eye, and creates interest and intrigue.”

The top 10 designs are now being reviewed by an esteemed judging panel, with winners and place getters to be announced on 13th September.