Artisanal Bakery, Sweet Chick launches Surry Hills outpost complete with dine in options and Mecca Coffee

New store offers signature handmade sweet treats such as the famous Custom Cookie Cake, an extended lunch range, and ethically sourced coffee.

Following an increase in demand for its handmade sweet and savoury options throughout 2021, Sweet Chick, the Sydney-based artisanal bakery and purveyor of fine foods, has opened a brand new space on the bustling Fitzroy Street in Surry Hills. 

Customers can expect an expanded menu at the new outpost, with lunch options including a freshly made daily salad and range of focaccias for enjoying as a midweek work lunch or on the go, as well as premium quality coffee featuring the renowned Mecca Coffee’s ethically sourced blends. All of Sweet Chick’s biscuits, cakes, tarts, slices and more are also available in store, for both dine in and takeaway. 

Channelling Founder, Rebecca Balkin’s love of Europe, the store’s design pays homage to the continent. It showcases a beautiful artisan wall tile feature, bespoke Sicily-inspired light fittings, and Parisian style seating for those looking to dine outdoors.

To celebrate the opening, all customers who visit Sweet Chick between Wednesday, 2 March and Wednesday, 9 March will receive Sweet Chick’s signature Honey Jumbles and a coffee as a gift with purchase.

While the store is already experiencing increased foot traffic and the team are upping their quantities in response, Sweet Chick remains committed to its loyal customer base, and will continue to provide its online ordering service, with items available for pick up, as well as delivery to select Sydney postcodes. 

Sweet Chick’s Founder, Rebecca Balkin said: “I’m so excited to have opened our new space on Fitzroy Street! When I launched Sweet Chick in 2016 I set out to share my passion for food and its ability to bring people together. It’s been amazing to see our existing customers pop in and congratulate us on the launch, as well as so many wonderful new faces come by to see us. 

“Thanks to our new kitchen space located at the back of the store – which is three times the size of our former one – we’re thrilled to be able to expand our range, as well as offer customers a complimentary gift with purchase over the next week.”

Sweet Chick as seen in: